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Welcome
to DC/AC

240 volts of medical
& creative copywriting

Hello I’m Dan Cuthill

I’m your freelance, hybrid medical/creative, copy bod. I’m the ‘DC’ in DC/AC. To find out why I’m the AC too, have a look below.

Associate [medical] Copy

I started out a Medical Writer and I’m still one to my bones. I’ve been Head of Copy and Associate Creative Director, but being a Medical Copywriter is still my happy place. Whatever the role, I love the art of turnng ‘hard science’ and into ‘hard sell’. For good reason, I guess: I started out in science (it’s where I got my PhD).

It means, as well as all the creative stuff (see below), I’m just as happy:

  • putting a sales aid (or its offspring) together

  • decoding new brands, papers or knotty statistics

  • imitating a science supremo for a new brand manager

  • defending decent copy from mardy medics

  • writing elegant, punchy prose that change’s minds

  • (oh and I’ve done plenty of ABPI and Veeva-related stuff too)

Ace Creative

I’ve chalked up a few awards in my time. I’m strong with a headline, with an idea - with getting good work out fast and on brief. It’s fun, this stuff: I hope it shows.

I don’t like working on my own much, so happy to have creative companions. If you need a team, I’m lucky enough to regularly pair up with one of two blisteringly good freelance Senior Art Directors.

It being mostly Rx medical creative, my ‘book’ is locked away behind a password-protected drawbridge. Just email me and I’ll send you the key.

Acts Collaboratively

I’m happy at home, with the dog, just beavering away remotely. I’m happier still in the office (with or without the dog), getting stuff done.

Wherever I am: I love working with people.

So if you need a bod in the office, on a Teams call or ‘game-on’ at Client HQ, sword-fighting the good fight, I’m your Dan.

I’m never more happy getting stuck in with the team (or helping out a team that’s stuck).

Testimonials

  • Nailing it on the creative and medical side of healthcare comms, Dan is among the holy grail of copywriters.

    —
    Creative Director (Copy)

  • Dan is one of those rare copywriters who not only understands the science, but also has that creative spark that brings everything to life with personality and craft. He often has a clearer grasp on the strategy than anyone else in the room, making him a joy to work with for any art director, whether developing new creative or improving that of others. An ideal copywriting partner.

    —
    Associate Creative Director (Art)

  • Dan’s a sharp, multi-talented medical creative and writer who makes the possible seem easy and the impossible worth a shot — all with a good dose of self-deprecating charm.

    —
    Senior Hybrid Copywriter

  • Dan was a superb ACD and is a pleasure to work with. He can flex to all types of clients and brand needs and will challenge the teams to be brave and bold with their outputs.

    —
    Business Unit Director

  • All client services leaders need strong creative counterparts alongside them, someone who leans in to clients’ businesses and business problems, to find creative solutions. That’s Dan. He brings great intellect to the table as well as his scientific and creative skills. That’s the kind of ally I need.

    —
    Business Unit Director

  • Dan is the ultimate 'safe pair of hands'. Need a concept crafter? Medical heavyweight? Client whisperer? Then he's your man. There's no-one I feel safer handing a project over to or taking a project over from because I know he'll always bring care, attention and imagination to every job he touches.

    —
    Associate Creative Director (Copy)

My CV.

My portfolio.

Visit my LinkedIn.

For a chat
(or for dog pics)
drop me a line!